THE ORGANIZATIONAL CONTEXT OF MARKET-RESEARCH USE

[1] ORGANIZATIONAL INTERDEPENDENCE AND INTRA-ORGANIZATIONAL STRUCTURE [J]. AMERICAN SOCIOLOGICAL REVIEW, 1968, 33 (06) : 912 - 930

[2] [Anonymous], 1971, STRUCTURE ORG

[3] BELL D, 1976, COMING POST IND SOC

[4] BONOMA TV, 1977, IND BUYING BEHAVIOR

[5] ORGANIZATION STRUCTURE AND STRATEGIES OF CONTROL - REPLICATION OF ASTON STUDY [J]. ADMINISTRATIVE SCIENCE QUARTERLY, 1972, 17 (02) : 163 - 177

[6] STRATEGIC-PLANNING AND MARKETING - TIME FOR A CONSTRUCTIVE PARTNERSHIP [J]. JOURNAL OF MARKETING, 1980, 44 (02) : 7 - 8

[7] FACTORS AFFECTING THE USE OF MARKET-RESEARCH INFORMATION - A PATH-ANALYSIS [J]. JOURNAL OF MARKETING RESEARCH, 1982, 19 (01) : 14 - 31

[8] USABLE KNOWLEDGE - SOCIAL-SCIENCE AND SOCIAL-PROBLEM SOLVING - LINDBLOM,CE, COHEN,DK [J]. KNOWLEDGE-CREATION DIFFUSION UTILIZATION, 1979, 1 (01): : 164 - 176

[9] DESHPANDE R, 1981, GOVT MARKETING THEOR, P270

[10] EXAMINATION OF THE RELIABILITY AND VALIDITY OF THE AIKEN AND HAGE SCALES OF CENTRALIZATION, FORMALIZATION, AND TASK ROUTINENESS [J]. ADMINISTRATIVE SCIENCE QUARTERLY, 1980, 25 (01) : 120 - 128

[1] ORGANIZATIONAL INTERDEPENDENCE AND INTRA-ORGANIZATIONAL STRUCTURE [J]. AMERICAN SOCIOLOGICAL REVIEW, 1968, 33 (06) : 912 - 930

[2] [Anonymous], 1971, STRUCTURE ORG

[3] BELL D, 1976, COMING POST IND SOC

[4] BONOMA TV, 1977, IND BUYING BEHAVIOR

[5] ORGANIZATION STRUCTURE AND STRATEGIES OF CONTROL - REPLICATION OF ASTON STUDY [J]. ADMINISTRATIVE SCIENCE QUARTERLY, 1972, 17 (02) : 163 - 177

[6] STRATEGIC-PLANNING AND MARKETING - TIME FOR A CONSTRUCTIVE PARTNERSHIP [J]. JOURNAL OF MARKETING, 1980, 44 (02) : 7 - 8

[7] FACTORS AFFECTING THE USE OF MARKET-RESEARCH INFORMATION - A PATH-ANALYSIS [J]. JOURNAL OF MARKETING RESEARCH, 1982, 19 (01) : 14 - 31

[8] USABLE KNOWLEDGE - SOCIAL-SCIENCE AND SOCIAL-PROBLEM SOLVING - LINDBLOM,CE, COHEN,DK [J]. KNOWLEDGE-CREATION DIFFUSION UTILIZATION, 1979, 1 (01): : 164 - 176

[9] DESHPANDE R, 1981, GOVT MARKETING THEOR, P270

[10] EXAMINATION OF THE RELIABILITY AND VALIDITY OF THE AIKEN AND HAGE SCALES OF CENTRALIZATION, FORMALIZATION, AND TASK ROUTINENESS [J]. ADMINISTRATIVE SCIENCE QUARTERLY, 1980, 25 (01) : 120 - 128