MARKETING IN AN INFORMATION-INTENSIVE ENVIRONMENT - STRATEGIC IMPLICATIONS OF KNOWLEDGE AS AN ASSET

被引:370
作者
GLAZER, R
机构
关键词
D O I
10.2307/1251953
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:1 / 19
页数:19
相关论文
共 63 条
[1]  
ABELL DF, 1979, STRATEGIC MARKET PLA
[2]   RESOURCE-ALLOCATION BEHAVIOR IN CONVENTIONAL CHANNELS [J].
ANDERSON, E ;
LODISH, LM ;
WEITZ, BA .
JOURNAL OF MARKETING RESEARCH, 1987, 24 (01) :85-97
[3]  
[Anonymous], 1962, PRODUCTION DISTRIBUT
[4]  
Arrow K., 1974, LIMITS ORG
[5]   THE ECONOMIC-IMPLICATIONS OF LEARNING BY DOING [J].
ARROW, KJ .
REVIEW OF ECONOMIC STUDIES, 1962, 29 (80) :155-173
[6]   MARKETING AS EXCHANGE [J].
BAGOZZI, RP .
JOURNAL OF MARKETING, 1975, 39 (04) :32-39
[7]  
BATRA R, 1989, CABLE TV ADVERTISING
[8]  
BELL D, 1973, COMING POST IND SOC
[9]  
Boston Consulting Group, 1968, PERSP EXP, V1st
[10]  
BUARON R, 1981, MCKINSEY Q SPR, P24