PRODUCT LIFE-CYCLE AND TIME-VARYING ADVERTISING ELASTICITIES

被引：69

作者：

PARSONS, LJ ^{[1
]}

机构：

[1] CLAREMONT GRAD SCH,CLAREMONT,CA 91711

来源：

关键词：

D O I：

10.2307/3151101

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：476 / 480

页数：5

共 20 条

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PARSONS, LJ .

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[8]

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[9]

Kotler P., 1971, MARKETING DECISION M

[10]

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