STAGE OF THE PRODUCT LIFE-CYCLE, BUSINESS STRATEGY, AND BUSINESS PERFORMANCE

被引：74

作者：

ANDERSON, CR ^{[1
]}

ZEITHAML, CP ^{[1
]}

机构：

[1] TEXAS A&M UNIV,COLL BUSINESS ADM,COLLEGE STN,TX 77843

来源：

关键词：

D O I：

10.2307/255954

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：5 / 24

页数：20

共 21 条

[1]

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ANDERSON, CR ;

PAINE, FT .

[3]

BUZZELL RD, 1981, HARVARD BUS REV, V59, P135

[4]

BUZZELL RD, 1975, HARVARD BUS REV, V53, P97

CHOW, GC .

[6] THE PRODUCT LIFE-CYCLE - ANALYSIS AND APPLICATIONS ISSUES [J].

DAY, GS .

[7]

HALL WK, 1980, HARVARD BUS REV, V58, P75

HAMBRICK, DC ;

MACMILLAN, IC ;

DAY, DL .

[9]

HAMERMESH RG, 1979, HARVARD BUS REV, V57, P161

[10]

HAMERMESH RG, 1978, HARVARD BUS REV, V56, P95