THE DIRICHLET MULTINOMIAL DISTRIBUTION AS A MAGAZINE EXPOSURE MODEL

被引：37

作者：

LECKENBY, JD ^{[1
]}

KISHI, S ^{[1
]}

机构：

[1] NAGOYA UNIV COMMERCE & BUSINESS ADM,NAGOYA,JAPAN

来源：

关键词：

D O I：

10.2307/3151796

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：100 / 106

页数：7

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GOODHART, G .

[6]

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[7]

EHRENBERG ASC, 1982, DIRICHLET COMPREHENS

[8]

Feller W., 1968, INTRO PROBABILITY TH, V1st

[9]

GREENE JD, 1967, ADVERTISING REACH FR

[10]

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