THE NEW PRODUCT PROCESS - AN EMPIRICALLY-BASED CLASSIFICATION SCHEME

被引：58

作者：

COOPER, RG ^{[1
]}

机构：

[1] MCGILL UNIV,FAC MANAGEMENT,MONTREAL H3A 1GS,QUEBEC,CANADA

来源：

关键词：

D O I：

10.1111/j.1467-9310.1983.tb01124.x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1 / 13

页数：13

共 22 条

[1] ALBALA A, 1975, IEEE T ENG MANAGEMEN, V22
[2] Booz Allen Hamilton Inc, 1968, MAN NEW PROD
[3] DIMENSIONS OF INDUSTRIAL NEW PRODUCT SUCCESS AND FAILURE
COOPER, RG
[J]. JOURNAL OF MARKETING, 1979, 43 (03) : 93 - 103
[4] COOPER RG, 1981, BUSINESS Q, V46, P69
[5] COOPER RG, 1979, EUROPEAN J MARKETING, V10, P24
[6] COOPER RG, 1979, IND MARKETING MANAGE, V8
[7] GISSER P, 1965, IND MARKETING MAY
[8] HANAN M, 1970, HDB MODERN MARKETING
[9] HOPKINS DS, 1971, C BOARD RECORD JUN, P16
[10] HOPKINS DS, 1981, RES MANAGEMENT MAY, P12