STEREOTYPES AND SOCIAL JUDGMENT - THE CONSEQUENCES OF GROUP VARIABILITY

The present investigation examined the effects of group variability on judgments of single group members. Male and female participants formed impressions of a group of 50 men or women on the basis of their performance on a test of perceptual-motor skills. The variability of group performance varied across conditions. Participants then made speeded typicality judgments and ability ratings of several ''new'' group members whose performance varied in its discrepancy from the group. Compared with participants in the high variability condition, participants in the low variability condition were (a) more likely to judge discrepant group members as atypical and (b) faster to assess their atypicality. This latter effect decreased the probability that participants in the low variability condition used the group as a basis for judging atypical group members.