IMPROVING PRODUCT ELIMINATION IN ENGINEERING COMPANIES

被引:6
作者
AVLONITIS, GJ
机构
关键词
D O I
10.1177/030630708300900203
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
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页码:42 / 56
页数:15
相关论文
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