ATTITUDES TOWARDS CORPORATE SOCIAL-RESPONSIBILITY AND PERCEIVED IMPORTANCE OF SOCIAL-RESPONSIBILITY INFORMATION CHARACTERISTICS IN A DECISION CONTEXT

This study addressed the questions of perceived importance of social responsibility information (SRI) characteristics in a decision context, as well as the attitudes of institutional investors toward social responsibility involvement. The results showed that SRI presently disclosed in company annual reports did not have any significant impact on institutional investors' decisions. However, if SRI were presented in quantified, financial form, and were focused on product improvement and fair business practices, such information would be perceived as more important for investment decisions. Attitudes toward corporate social responsibility also suggested that institutional investors were not totally opposed to company involvement in social activities. © 1990 Kluwer Academic Publishers.