BEHAVIORAL-SCIENCE OFFERS FRESH INSIGHTS ON NEW PRODUCT ACCEPTANCE

被引：9

作者：

SHAW, SJ

机构：

来源：

关键词：

D O I：

10.2307/1248773

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：9 / 13

页数：5

共 18 条

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[2]

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[3]

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[4]

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KATZ, E .

[6]

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[7]

Kivlin J.E., 1960, THESIS PENNSYLVANIA

[8]

LIONBERGER HF, 1960, ADOPTION NEW IDEAS P, P3

[9]

MELOAN TW, 1961, MARKETING MATURING M, P29

[10]

MUELLER E, 1958, CONSUMER BEHAVIOR RE, P37