ANALYZING CHANGING CONSUMPTION PATTERNS WITH COHORT ANALYSIS

被引：45

作者：

RENTZ, JO

REYNOLDS, FD

STOUT, RG

机构：

[1] UNIV GEORGIA,ATHENS,GA 30602

[2] COCA COLA CO,ATLANTA,GA 30301

来源：

JOURNAL OF MARKETING RESEARCH | 1983年 / 20卷 / 01期

关键词：

D O I：

10.2307/3151407

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：12 / 20

页数：9

共 21 条

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