CORRESPONDENCE-ANALYSIS - GRAPHICAL REPRESENTATION OF CATEGORICAL-DATA IN MARKETING-RESEARCH

被引：290

作者：

HOFFMAN, DL ^{[1
]}

FRANKE, GR ^{[1
]}

机构：

[1] UNIV TEXAS, DEPT ADVERTISING, AUSTIN, TX 78712 USA

来源：

关键词：

D O I：

10.2307/3151480

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：213 / 227

页数：15

共 51 条

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