PERSONAL AND PROFESSIONAL VALUES UNDERLYING THE ETHICAL JUDGMENTS OF MARKETERS

被引：48

作者：

SINGHAPAKDI, A ^{[1
]}

VITELL, SJ ^{[1
]}

机构：

[1] UNIV MISSISSIPPI,UNIVERSITY,MS 38677

来源：

JOURNAL OF BUSINESS ETHICS | 1993年 / 12卷 / 07期

关键词：

D O I：

10.1007/BF00872374

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study explores the relative influences of two levels of value orientations, personal values and professional values, underlying the ethical judgments of marketing practitioners. The data were obtained from a mail survey of the American Marketing Association's professional members. The results generally indicate that a marketer's ethical judgments can be partially explained by his/her personal and professional values.

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收藏

页码：525 / 533

页数：9

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