A QUANTITY DISCOUNT PRICING MODEL TO INCREASE VENDOR PROFITS

被引：452

作者：

MONAHAN, JP

机构：

来源：

MANAGEMENT SCIENCE | 1984年 / 30卷 / 06期

关键词：

MARKETING - PRODUCTION CONTROL;

D O I：

10.1287/mnsc.30.6.720

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

An analysis is made of how a supplier can structure the terms of an optimal quantity discount schedule. The vendor's challenge is to adjust his present pricing schedule to entice his major customer to increase his present order size by a factor of 'K'. Optimal levels for 'K' and the corresponding price discount are determined in order to maximize the supplier's incremental net profit and cash flow. Implementation issues are discussed and future research needs identified.

引用

页码：720 / 726

页数：7