ADVERTISING AND THE INTER-PRODUCT DISTRIBUTION OF DEMAND - A ROTTERDAM MODEL APPROACH

被引：61

作者：

DUFFY, MH

机构：

来源：

关键词：

D O I：

10.1016/S0014-2921(87)80004-1

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1051 / 1070

页数：20

共 26 条

[1] SYSTEMS OF CONSUMER DEMAND-FUNCTIONS APPROACH - REVIEW [J].

BARTEN, AP .

BERA, AK ;

BYRON, RP ;

JARQUE, CM .

[3] THE DEMAND FOR BEER, WINE, AND SPIRITS - A SYSTEMWIDE ANALYSIS [J].

CLEMENTS, KW ;

JOHNSON, LW .

[4]

CLEMENTS KW, 1985, 8502 U W AUSTR DISC

[5]

Comanor W.S., 1974, ADVERTISING MARKET P

[6]

DEATON A, 1980, AM ECON REV, V70, P312

[7] THE DEMAND FOR ALCOHOLIC DRINK IN THE UNITED-KINGDOM, 1963-78 [J].

DUFFY, M .

[8]

DUFFY M, 1982, J ADVERTISING, V1, P105

[9]

DUFFY M, 1985, 8504 U MANCH I SCI T

[10]

Galbraith JK., 1967, NEW IND STATE