EFFECTS OF A PERSUASIVE MESSAGE UPON ATTITUDES - METHODOLOGICAL COMPARISON OF AN OFFSET BEFORE-AFTER DESIGN WITH A PRETEST-POSTTEST DESIGN

被引:6
作者
BROOKS, WD [1 ]
机构
[1] UNIV KANSAS,CTR COMMUN RES,LAWRENCE,KS
关键词
D O I
10.1111/j.1460-2466.1966.tb00032.x
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
引用
收藏
页码:180 / 188
页数:9
相关论文
共 7 条
[1]  
BREMBECK WL, 1952, PERSUASION FORM SOCI
[2]   FACTORS RELEVANT TO THE VALIDITY OF EXPERIEMENTS IN SOCIAL SETTINGS [J].
CAMPBELL, DT .
PSYCHOLOGICAL BULLETIN, 1957, 54 (04) :297-312
[3]   The Interview Effect in Polling [J].
Crespi, Leo P. .
PUBLIC OPINION QUARTERLY, 1948, 12 (01) :99-111
[4]  
EDWARDS AL, 1946, STAT ANAL, P177
[5]  
Hovland CI, 1949, EXPT MASS COMMUNICAT
[6]   AN EXTENSION OF CONTROL GROUP DESIGN [J].
SOLOMON, RL .
PSYCHOLOGICAL BULLETIN, 1949, 46 (02) :137-150
[7]  
STAR SA, 1945, AM J SOC, V55, P389