SOCIAL PERCEPTIONS AND THE BY-PRODUCTS OF ADVERTISING

被引：8

作者：

BARAN, SJ ^{[1
]}

BLASKO, VJ ^{[1
]}

机构：

[1] ARIZONA STATE UNIV,DEPT MKT,TEMPE,AZ 85287

来源：

JOURNAL OF COMMUNICATION | 1984年 / 34卷 / 03期

关键词：

D O I：

10.1111/j.1460-2466.1984.tb02170.x

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

收藏

页码：12 / 20

页数：9

相关论文

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