CONSUMER BUYING BEHAVIOR AND OPTIMAL ADVERTISING STRATEGY - THE QUADRATIC PROFIT FUNCTION CASE

被引：6

作者：

ARSHAM, H

DIANICH, D

机构：

来源：

关键词：

D O I：

10.1016/0305-0548(88)90014-7

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

引用

页码：299 / 310

页数：12

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