CONSUMER RESEARCH AND SEMIOTICS - EXPLORING THE MORPHOLOGY OF SIGNS, SYMBOLS, AND SIGNIFICANCE

被引：391

作者：

MICK, DG

机构：

来源：

关键词：

D O I：

10.1086/209060

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：196 / 213

页数：18

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