A MEANS-END CHAIN MODEL BASED ON CONSUMER CATEGORIZATION PROCESSES

被引：1415

作者：

GUTMAN, J

机构：

来源：

关键词：

D O I：

10.2307/3203341

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：60 / 72

页数：13

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