CHILDRENS ATTITUDES TO TELEVISION ADVERTISEMENTS - A FACTORIAL PERSPECTIVE

被引：11

作者：

BARLING, J ^{[1
]}

FULLAGAR, C ^{[1
]}

机构：

[1] UNIV WITWATERSRAND,JOHANNESBURG 2001,SOUTH AFRICA

来源：

关键词：

D O I：

10.1080/00223980.1983.9923551

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

引用

页码：25 / 30

页数：6

共 13 条

[1]

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[2]

BARLING J, 1979, CHILD DEV, V50, P1254

[3]

ENGEL JF, 1978, CONSUMER BEHAVIOR

[4]

FELDMAN D, 1974, J ADVERT RES, V14, P39

[5]

GALST JP, 1976, CHILD DEV, V47, P1089, DOI 10.2307/1128446

[6]

Gorsuch R.L., 2013, FACTOR ANAL

[7]

HOLBERT NB, 1977, J ADVERTISING RES, V17, P33

[8]

KERLINGER FN, 1973, F BEHAVIORAL RES

[9]

ROSSITER J, 1980, CHILDREN FACES TELEV

ROSSITER, JR ;

ROBERTSON, TS .