VIEWER USES OF PROMOTIONAL MEDIA TO FIND OUT ABOUT TELEVISION PROGRAMS

被引：9

作者：

GANTZ, W

EASTMAN, ST

机构：

来源：

JOURNAL OF BROADCASTING | 1983年 / 27卷 / 03期

关键词：

D O I：

10.1080/08838158309386492

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：269 / 277

页数：9

共 12 条

[1]

*AC NIELS CO, NIELS STAT IND

[2]

BECHTEL RB, 1972, TELEVISION SOCIAL BE, V9, P274

[3]

BECKER LB, 1982, INT COMMUNICATION AS

[4]

COMSTOCK G, 1978, TELEVISION VIEWING B, P112

GANTZ, W ;

ZOHOORI, AR .

JOURNALISM QUARTERLY, 1982, 59 (02) :265-272

[6]

Katz E., 1974, USES MASS COMMUNICAT

[7]

KLEIN RA, 1982, STRATEGIES BROADCAST, P36

[8]

LOVE GD, 1981, THESIS TEMPLE U

[9]

MINNUCCI G, 1982, STRATEGIES BROADCAST, P158

[10]

RUBIN AM, 1981, COMMUN RES, V8, P141, DOI 10.1177/009365028100800201