AN EXPERIMENT IN PROBABILITY ESTIMATION

[1] THE MARKETING MANAGERS DILEMMA [J]. JOURNAL OF MARKETING, 1965, 29 (02) : 18 - 21

[2] MAKING MARKETING-RESEARCH MORE EFFECTIVE BY USING THE ADMINISTRATIVE PROCESS [J]. JOURNAL OF MARKETING RESEARCH, 1965, 2 (01) : 13 - 19

[3] EDWARDS W, 1964, HUMAN JUDGMENTS OPTI

[4] GREEN PE, 1964, J ADVERTISING RES, V4, P17

[5] GREEN PE, 1964, THEORY MARKETING, P333

[6] PETERS WS, THEORY MARKETING, P254

[7] AN EXPERIMENTAL STUDY OF THE AUCTION-VALUE OF AN UNCERTAIN OUTCOME [J]. AMERICAN JOURNAL OF PSYCHOLOGY, 1948, 61 (02) : 183 - 193

[8] BAYESIAN STATISTICS IN MARKETING [J]. JOURNAL OF MARKETING, 1963, 27 (01) : 1 - 4

[9] SCHLAIFER R, 1959, PROBABILITY STATISTI

[10] PERCENTAGE ESTIMATION OF PROPORTION AS A FUNCTION OF ELEMENT TYPE, EXPOSURE TIME, AND TASK [J]. JOURNAL OF EXPERIMENTAL PSYCHOLOGY, 1961, 61 (05): : 430 - &

[1] THE MARKETING MANAGERS DILEMMA [J]. JOURNAL OF MARKETING, 1965, 29 (02) : 18 - 21

[2] MAKING MARKETING-RESEARCH MORE EFFECTIVE BY USING THE ADMINISTRATIVE PROCESS [J]. JOURNAL OF MARKETING RESEARCH, 1965, 2 (01) : 13 - 19

[3] EDWARDS W, 1964, HUMAN JUDGMENTS OPTI

[4] GREEN PE, 1964, J ADVERTISING RES, V4, P17

[5] GREEN PE, 1964, THEORY MARKETING, P333

[6] PETERS WS, THEORY MARKETING, P254

[7] AN EXPERIMENTAL STUDY OF THE AUCTION-VALUE OF AN UNCERTAIN OUTCOME [J]. AMERICAN JOURNAL OF PSYCHOLOGY, 1948, 61 (02) : 183 - 193

[8] BAYESIAN STATISTICS IN MARKETING [J]. JOURNAL OF MARKETING, 1963, 27 (01) : 1 - 4

[9] SCHLAIFER R, 1959, PROBABILITY STATISTI

[10] PERCENTAGE ESTIMATION OF PROPORTION AS A FUNCTION OF ELEMENT TYPE, EXPOSURE TIME, AND TASK [J]. JOURNAL OF EXPERIMENTAL PSYCHOLOGY, 1961, 61 (05): : 430 - &