PULSING IN A DISCRETE MODEL OF ADVERTISING COMPETITION

被引：35

作者：

PARK, S ^{[1
]}

HAHN, M ^{[1
]}

机构：

[1] KOREA ADV INST SCI & TECHNOL,DEPT MANAGEMENT SCI,SEOUL 131,SOUTH KOREA

来源：

JOURNAL OF MARKETING RESEARCH | 1991年 / 28卷 / 04期

关键词：

D O I：

10.2307/3172780

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：397 / 405

页数：9

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