HEMISPHERICALLY LATERALIZED EEG AS A RESPONSE TO TELEVISION COMMERCIALS

被引：51

作者：

ROTHSCHILD, ML

HYUN, YJ

REEVES, B

THORSON, E

GOLDSTEIN, R

机构：

[1] STANFORD UNIV,SCH HUMANITIES & SCI,STANFORD,CA 94305

[2] UNIV WISCONSIN,COLL LETTERS & SCI,SCH JOURNALISM & MASS COMMUN,MADISON,WI 53706

[3] UNIV WISCONSIN,COLL MED,MADISON,WI 53706

来源：

JOURNAL OF CONSUMER RESEARCH | 1988年 / 15卷 / 02期

关键词：

D O I：

10.1086/209156

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：185 / 198

页数：14

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