APPEALS TO IMAGE AND CLAIMS ABOUT QUALITY - UNDERSTANDING THE PSYCHOLOGY OF ADVERTISING

被引:329
作者
SNYDER, M
DEBONO, KG
机构
关键词
D O I
10.1037/0022-3514.49.3.586
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
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页码:586 / 597
页数:12
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