A PSYCHOMETRIC ASSESSMENT OF A MEASURE OF SALES REPRESENTATIVES POWER PERCEPTIONS

被引：18

作者：

COMER, JM

机构：

来源：

关键词：

D O I：

10.2307/3151705

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：221 / 225

页数：5

共 24 条

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[2]

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[3]

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[4]

BUSCH P, 1980, J MARKETING, V44

[5]

BUSCH P, 1976, J MARKETING RES, V12, P3

CAMPBELL, DT ;

FISKE, DW .

[7] PARADIGM FOR DEVELOPING BETTER MEASURES OF MARKETING CONSTRUCTS [J].

CHURCHILL, GA .

[8] MEASURING JOB SATISFACTION OF INDUSTRIAL SALESMEN [J].

CHURCHILL, GA ;

FORD, NM ;

WALKER, OC .

[9]

Cronbach LJ, 1951, PSYCHOMETRIKA, V16, P297

[10] POWER MEASUREMENT IN DISTRIBUTION CHANNEL [J].

ELANSARY, AI ;

STERN, LW .