MOTIVATIONAL FACTORS IN DECISION THEORIES - THE ROLE OF SELF-PROTECTION

被引:171
作者
LARRICK, RP
机构
[1] Organization Behavior Department, Kellogg Graduate School of Management, Northwestern University, Evanston, IL 60208-2011
关键词
D O I
10.1037/0033-2909.113.3.440
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
This article reviews the standard economic and cognitive models of decision making under risk and describes the psychological assumptions that underlie these models. It then reviews important motivational factors that are typically underemphasized by the standard theories, including the motivation to protect one's self-image from failure and regret. An integrated view of decision making is offered on the basis of a more comprehensive set of psychological assumptions.
引用
收藏
页码:440 / 450
页数:11
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