ROLE OF INDUSTRIAL TRADE SHOWS

被引:18
作者
BANTING, PM
BLENKHORN, DL
机构
[1] MCMASTER UNIV, FAC BUSINESS, HAMILTON, ONTARIO, CANADA
[2] MCGRAW HILL RYERSON CO, TORONTO, ONTARIO, CANADA
[3] LAURENTIAN UNIV, SCH COMMERCE & ADM, SUDBURY, ONTARIO, CANADA
关键词
D O I
10.1016/0019-8501(74)90004-2
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:285 / 295
页数:11
相关论文
共 5 条
[1]  
BANTING PM, 1973, J ACADEMY MARKET SPR, P5
[2]  
BUELL VP, 1970, HDB MODERN MARKETING
[3]  
CARMAN JM, 1968, CALIFORNIA MANAG WIN, P35
[4]  
RATHMELL JM, 1964, J MARKETING JAN, P271
[5]  
SWANBY RK, 1973, INDUSTRIAL MARKE APR, P19