INTERACTION BETWEEN AFFECT AND COGNITION IN WORD PERCEPTION

Investigated the hypothesis that the accuracy with which a briefly shown word is perceived depends on both the affective tone of the word and the activation of the corresponding memory code. To increase activation, expectation and word frequency were manipulated. Ss were exposed to a 25-ms flash of a target word. They then chose, from a word pair, the target word. In half the trials, this word pair was given before the flash to create an expectation. Consistent with the hypothesis, when the words were infrequent, accuracy in perception was lower for affective than for neutral words regardless of expectation. When the words were frequent, there was no effect of affective tone in the absence of expectation; in the presence of expectation, accuracy was higher for affective than for neutral words. The valence of the affective words had no effect. Results are interpreted in terms of attentional mechanisms implicated in conscious perception.