THE INTENSITY OF ETHNIC AFFILIATION - A STUDY OF THE SOCIOLOGY OF HISPANIC CONSUMPTION

被引：250

作者：

DESHPANDE, R

HOYER, WD

DONTHU, N

机构：

[1] UNIV TEXAS,MKT,AUSTIN,TX 78712

[2] GEORGIA INST TECHNOL,COLL MANAGEMENT,ATLANTA,GA 30332

来源：

JOURNAL OF CONSUMER RESEARCH | 1986年 / 13卷 / 02期

关键词：

D O I：

10.1086/209061

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：214 / 220

页数：7

共 37 条

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