Organizational readiness for the digital transformation: a case study research

被引:20
作者
Analia Sanchez, Marisa [1 ]
Zuntini, Juana I. [2 ]
机构
[1] Univ Nacl Sur, Dept Management Sci, Grad & Postgrad Courses, Bahia Blanca, Buenos Aires, Argentina
[2] Univ Nacl Sur, Dept Management Sci, Bahia Blanca, Buenos Aires, Argentina
来源
REVISTA GESTAO & TECNOLOGIA-JOURNAL OF MANAGEMENT AND TECHNOLOGY | 2018年 / 18卷 / 02期
关键词
Digital transformation; digital strategy; The Five Competitive Forces Model; Value Chain Analysis; Dynamic capabilities; Ecosystem theory;
D O I
10.20397/2177-6652/2018.v18i2.1316
中图分类号
C93 [管理学];
学科分类号
12 [管理学]; 1201 [管理科学与工程]; 1202 [工商管理学]; 120202 [企业管理];
摘要
The world is changing profoundly and it has gone from the industrial age to the era of intelligent and connected products with consequences both in organizations and society. The aim of this research work is to formulate a framework that explains resources, capabilities and management choices necessary to respond to the new environment. The scope is on small and medium sized established companies. The research methodology is based on literature review and an in-depth case study based on three enterprises. The framework describes (a) external forces in the context of emergent technologies; (b) adequate strategies arising from a value chain analysis; (c) resources and capabilities of critical importance. The framework contributes to the comprehension of how small and medium size companies respond to the digital transformation process.
引用
收藏
页码:70 / 99
页数:30
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