DOES IT PAY TO CHANGE YOUR COMPANYS NAME - A STOCK-MARKET PERSPECTIVE

被引:113
作者
HORSKY, D
SWYNGEDOUW, P
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D O I
10.1287/mksc.6.4.320
中图分类号
F [经济];
学科分类号
02 ;
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页码:320 / 335
页数:16
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