PURCHASING AGENTS PERCEPTIONS OF INDUSTRIAL BUYING CENTER INFLUENCE - A SITUATIONAL APPROACH

被引：71

作者：

JACKSON, DW ^{[1
]}

KEITH, JE ^{[1
]}

BURDICK, RK ^{[1
]}

机构：

[1] VIRGINIA POLYTECH INST & STATE UNIV,BLACKSBURG,VA 24061

来源：

关键词：

D O I：

10.2307/1251512

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：75 / 83

页数：9

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[4]

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[5]

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[6]

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[7]

COOLEY JR, 1977, CONT MARKETING THOUG

[8]

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[9]

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[10]

Doyle P., 1979, IND MARKET MANAG, V8, P7