CHANNEL ENVIRONMENT AND CHANNEL LEADERSHIP

被引：70

作者：

ETGAR, M ^{[1
]}

机构：

[1] SUNY BUFFALO,SCH MANAGEMENT,BUFFALO,NY 14214

来源：

关键词：

D O I：

10.2307/3151056

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：69 / 76

页数：8

共 35 条

[1] ALDRICH H, 1974, AUG INT SOC ASS TOR
[2] PERSONALITY AND DETERMINANTS OF PRODUCT CHOICE
ALPERT, MI
[J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (01) : 89 - 92
[3] INTERPRETATION OF CANONICAL ANALYSIS
ALPERT, MI
PETERSON, RA
[J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (02) : 187 - 192
[4] BAUMGARTEN SA, 1971, P AM MARKETING ASSOC, P548
[5] BOWERSOX DJ, 1970, VERTICAL MARKETING S, P52
[6] THEORY OF CHANNEL CONTROL
BUCKLIN, LP
[J]. JOURNAL OF MARKETING, 1973, 37 (01) : 39 - 47
[7] BUCKLIN LP, 1968, MARKETING NEW SCI PL, P142
[8] Burns T., 1961, MANAGEMENT INNOVATIO
[9] SHOPPING ORIENTATIONS AND PRODUCT USAGE RATES
DARDEN, WR
REYNOLDS, FD
[J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (04) : 505 - 508
[10] POWER MEASUREMENT IN DISTRIBUTION CHANNEL
ELANSARY, AI
STERN, LW
[J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (01) : 47 - 52