COMMUNICATIONS-EFFECTIVENESS OF COMPARATIVE ADVERTISING - LABORATORY ANALYSIS

[1] COMMUNICATOR DISCREPANCY SOURCE CREDIBILITY AND OPINION CHANGE [J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1966, 4 (06) : 614 - &

[2] BOWEN L, UNPUBLISHED WORKING

[3] Conover William Jay., 1998, PRACTICAL NONPARAMET, V350

[4] COX DF, 1967, RISK TAKING INFORMAT, P390

[5] DIAMOND SA, 1973, ADVERTISING AGE 1105, P54

[6] DOUGHERTY PH, 1973, NY TIMES 1114, P61

[7] DOUGHERTY PH, 1973, NY TIMES 0121, P15

[8] ENGEL JF, 1973, CONSUMER BEHAVIOR

[9] ON RESISTANCE TO PERSUASIVE COMMUNICATIONS [J]. JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1964, 68 (04): : 359 - 366

[10] Festinger L., 1960, GROUP DYNAMICS, P214

[1] COMMUNICATOR DISCREPANCY SOURCE CREDIBILITY AND OPINION CHANGE [J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1966, 4 (06) : 614 - &

[2] BOWEN L, UNPUBLISHED WORKING

[3] Conover William Jay., 1998, PRACTICAL NONPARAMET, V350

[4] COX DF, 1967, RISK TAKING INFORMAT, P390

[5] DIAMOND SA, 1973, ADVERTISING AGE 1105, P54

[6] DOUGHERTY PH, 1973, NY TIMES 1114, P61

[7] DOUGHERTY PH, 1973, NY TIMES 0121, P15

[8] ENGEL JF, 1973, CONSUMER BEHAVIOR

[9] ON RESISTANCE TO PERSUASIVE COMMUNICATIONS [J]. JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1964, 68 (04): : 359 - 366

[10] Festinger L., 1960, GROUP DYNAMICS, P214