CUSTOMER PREFERENCES, ATTENDANCE AND THE RACIAL STRUCTURE OF PROFESSIONAL BASKETBALL TEAMS

被引：78

作者：

BURDEKIN, RCK ^{[1
]}

IDSON, TL ^{[1
]}

机构：

[1] COLUMBIA UNIV,DEPT ECON,NEW YORK,NY 10027

来源：

APPLIED ECONOMICS | 1991年 / 23卷 / 1B期

关键词：

D O I：

10.1080/00036849108841062

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper examines the importance of customer-based discrimination in professional basketball over the 1980-81 to 1985-86 seasons. Empirical results offer strong support of the hypothesis that, if fans prefer to see players of their own race, teams will be influenced in their selection of players by the racial composition of their market area. By the same token, attendance is found to be positively related to the extent to which the racial composition of the team matches that of the corresponding market area. © 1991, Taylor & Francis Group, LLC. All rights reserved.

引用

页码：179 / 186

页数：8

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