ADVERTISING - LOOKING-GLASS OR MOLDER OF THE MASSES

被引：28

作者：

LANTOS, GP

机构：

来源：

关键词：

D O I：

10.1177/074391568700600108

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：104 / 128

页数：25

共 49 条

[1]

Aaker D. A., 1978, CONSUMERISM SEARCH C

[2]

ALDERSON W, 1974, ADVERTISINGS ROLE SO

[3]

[Anonymous], 1975, MARKETING SOC CONFLI

[4]

Bauer R.A., 1968, ADVERTISING AM CONSU

[5] IMAGES OF OURSELVES - THE GOOD LIFE IN 20TH-CENTURY ADVERTISING [J].

BELK, RW ;

POLLAY, RW .

[6]

Bell M. L., 1966, MARKETING CONCEPTS S

[7]

Berman R., 1981, ADVERTISING SOCIAL C

[8]

BODDEWYN J, 1975, CONTROVERSY DIALOGUE

[9]

Borden N.H., 1947, EC EFFECTS ADVERTISI

[10]

CAPITMAN WG, 1974, ADVERTISINGS ROLE SO