SNAP! CRACKLE! WHAT? Recognition of cereal advertisements and understanding of commercials' persuasive intent among urban, minority children in the US

被引:13
作者
Batada, Ameena [1 ]
Borzekowski, Dina [2 ]
机构
[1] Ctr Sci Publ Interest, Washington, DC 20005 USA
[2] Johns Hopkins Bloomberg Sch Publ Health, Dept Hlth Behav & Soc, Baltimore, MD 21205 USA
关键词
D O I
10.1080/17482790701733179
中图分类号
G2 [信息与知识传播];
学科分类号
05 [文学]; 0503 [新闻传播学];
摘要
引用
收藏
页码:19 / 36
页数:18
相关论文
共 39 条
[1]
[2]
Bijmolt T. H., 1998, CHILDRENS UNDE UNPUB
[3]
The remote, the mouse, and the no. 2 pencil - The household media environment and academic achievement among third grade students [J].
Borzekowski, DLG ;
Robinson, TN .
ARCHIVES OF PEDIATRICS & ADOLESCENT MEDICINE, 2005, 159 (07) :607-613
[4]
The 30-second effect: An experiment revealing the impact of television commercials on food preferences of preschoolers [J].
Borzekowski, DLG ;
Robinson, TN .
JOURNAL OF THE AMERICAN DIETETIC ASSOCIATION, 2001, 101 (01) :42-46
[5]
Brownell KD, 2004, FOOD FIGHT
[6]
Bulmer S., 2002, WORKING PAPER SERIES
[7]
BUTTER EJ, 1981, J ADVERTISING RES, V21, P53
[8]
Centers for Disease Control and Prevention, 2005, BOD MASS IND CHILDR
[9]
Predictors of beer advertising awareness among eighth graders [J].
Collins, RL ;
Schell, T ;
Ellickson, PL ;
McCaffrey, D .
ADDICTION, 2003, 98 (09) :1297-1306
[10]
Department of Health and Human Services, 2002, CTR DIS CONTR PREV G