Big Data: Gaining a Competitive Edge

被引：4

作者：

Worster, Art ^{[1
]}

Weirich, Thomas R. ^{[2
]}

Andera, Frank ^{[3
]}

机构：

[1] Cent Michigan Univ, Coll Business Adm, Corp Applicabil, Mt Pleasant, MI 48859 USA

[2] Cent Michigan Univ, Sch Accounting, Accounting, Mt Pleasant, MI 48859 USA

[3] Cent Michigan Univ, Dept Business Informat Syst, Mt Pleasant, MI 48859 USA

来源：

JOURNAL OF CORPORATE ACCOUNTING AND FINANCE | 2014年 / 25卷 / 05期

关键词：

D O I：

10.1002/jcaf.21970

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

Big Data is now everywhere, and it can be used by businesses to improve. But the authors of this article say that the potential Big Data represents in day-to-day business operations is mostly misunderstood. They take a close look at the topic, including how Big Data can be used to help companies make better decisions. And they explain why gaining a competitive edge requires a change in the way we think about the business world around us. (C) 2014 Wiley Periodicals, Inc.

引用

页码：35 / 39

页数：5