THREATS TO MARKETING-RESEARCH

[1] RESPONDENTS ATTITUDES TOWARD LEGITIMATE SURVEYS IN 4 CITIES [J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (04) : 431 - 433

[2] BAXTER R, 1969, CURRENT CONTROVERSIE

[3] BLANKENSHIP AB, 1971, J ADVERTISING RES, V11, P44

[4] BOGART L, 1972, J MARKETING, V26, P6

[5] ISSUE OF PRIVACY IN PUBLIC OPINION RESEARCH [J]. PUBLIC OPINION QUARTERLY, 1967, 31 (01) : 1 - 8

[6] COOPER SL, 1974, AM MARKETING ASSOC A

[7] ATTITUDES OF MARKETING EXECUTIVES TOWARD ETHICS IN MARKETING RESEARCH [J]. JOURNAL OF MARKETING, 1970, 34 (02) : 46 - 52

[8] DAY GS, 1975, ADVERTISING PUBLIC I, P130

[9] ETHICS IN MARKETING RESEARCH [J]. JOURNAL OF MARKETING RESEARCH, 1975, 12 (02) : 232 - 233

[10] NONRESPONSE BIAS AND CALLBACKS IN SAMPLE SURVEYS [J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (02) : 160 - 168

[1] RESPONDENTS ATTITUDES TOWARD LEGITIMATE SURVEYS IN 4 CITIES [J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (04) : 431 - 433

[2] BAXTER R, 1969, CURRENT CONTROVERSIE

[3] BLANKENSHIP AB, 1971, J ADVERTISING RES, V11, P44

[4] BOGART L, 1972, J MARKETING, V26, P6

[5] ISSUE OF PRIVACY IN PUBLIC OPINION RESEARCH [J]. PUBLIC OPINION QUARTERLY, 1967, 31 (01) : 1 - 8

[6] COOPER SL, 1974, AM MARKETING ASSOC A

[7] ATTITUDES OF MARKETING EXECUTIVES TOWARD ETHICS IN MARKETING RESEARCH [J]. JOURNAL OF MARKETING, 1970, 34 (02) : 46 - 52

[8] DAY GS, 1975, ADVERTISING PUBLIC I, P130

[9] ETHICS IN MARKETING RESEARCH [J]. JOURNAL OF MARKETING RESEARCH, 1975, 12 (02) : 232 - 233

[10] NONRESPONSE BIAS AND CALLBACKS IN SAMPLE SURVEYS [J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (02) : 160 - 168