ATTITUDE TOWARD THE ADVERTISEMENT AND BRAND ATTITUDES - A CLASSICAL-CONDITIONING PERSPECTIVE

被引：88

作者：

GRESHAM, LG ^{[1
]}

SHIMP, TA ^{[1
]}

机构：

[1] UNIV S CAROLINA,MKT,COLUMBIA,SC 29208

来源：

关键词：

D O I：

10.1080/00913367.1985.10672924

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：10 / &

共 16 条

[1]

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[2]

BARTOS R, 1980, 26TH ANN C ADV RES F

[3]

EDELL JA, 1984, ADV CONSUM RES, V11, P644

[4]

KRUGMAN HE, 1972, J ADVERTISING RES, V12, P11

[5]

LUTZ RJ, 1983, ADV CONSUM RES, V10, P532

[6]

MACKENZIE SB, 1982, 117 U CAL LOS ANG CT

[7]

MCCALL D, 1981, 12TH ANN EFFIE AW NE

MITCHELL, AA ;

OLSON, JC .

[9]

MOORE DL, 1983, INFLUENCE AFFECTIVE

[10]

Nowlis V, 1966, AFFECT COGNITION PER, P352