EXTERNAL VALIDITY AND THE RESEARCH PROCESS - A COMMENT ON THE CALDER LYNCH DIALOG

被引：89

作者：

MCGRATH, JE ^{[1
]}

BRINBERG, D ^{[1
]}

机构：

[1] CUNY,BARUCH COLL,NEW YORK,NY 10010

来源：

JOURNAL OF CONSUMER RESEARCH | 1983年 / 10卷 / 01期

关键词：

D O I：

10.1086/208951

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：115 / 124

页数：10

共 20 条

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[6]

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FISKE, DW .

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[9]

COOK T, 1979, DESIGN ANAL QUASIEXP

[10]

Cronbach L. J., 1982, DESIGNING EVALUATION

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