COMPETITION AND PRODUCT MANAGEMENT - CAN THE PRODUCT LIFE-CYCLE HELP

被引：7

作者：

ONKVISIT, S ^{[1
]}

SHAW, JJ ^{[1
]}

机构：

[1] PROVIDENCE COLL,MKT,PROVIDENCE,RI 02918

来源：

关键词：

D O I：

10.1016/0007-6813(86)90024-8

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：51 / 62

页数：12

共 24 条

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[2]

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[3]

FOSTER RN, 1982, BUSINESS WEEK 0524, P24

[4]

HENDERSON BD, 1983, J MARKETING, V47, P8

[5]

HOFER CW, 1975, ACADEMY MANAGEMENT J, V18, P807

[6]

LAZER W, 1983, MARKETING MANAGEMENT, P465

[7]

LEVITT T, 1965, HARVARD BUS REV, V43, P81

[8]

ONKVISIT S, 1983, COLUMBIA J WORLD BUS, V18, P73

[9]

POLLI R, 1969, J BUSINESS, V40, P385

[10] SHORTENING OF THE PLC - AN EMPIRICAL-TEST [J].

QUALLS, W ;

OLSHAVSKY, RW ;

MICHAELS, RE .