ASSESSING GENERIC STRATEGIES - AN EMPIRICAL-INVESTIGATION OF 2 COMPETING TYPOLOGIES IN DISCRETE MANUFACTURING-INDUSTRIES

被引：128

作者：

KOTHA, S ^{[1
]}

VADLAMANI, BL ^{[1
]}

机构：

[1] UNIV MASSACHUSETTS,COLL MANAGEMENT,AMHERST,MA 01003

来源：

STRATEGIC MANAGEMENT JOURNAL | 1995年 / 16卷 / 01期

关键词：

GENERIC STRATEGIES; STRATEGY TYPOLOGIES; MINTZBERG TYPOLOGY; PORTERS TYPOLOGY; ENVIRONMENTAL COMPLEXITY;

D O I：

10.1002/smj.4250160108

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In spite of the extensive empirical evidence supporting Porter's (1980) typology of generic strategies, many researchers have criticized it for its conceptual limitations. To address these criticisms, Mintzberg (1988) proposed an alternative typology of generic strategies. Our findings, based on a survey of executives in manufacturing firms, provide support for Mintzberg's typology and fail to support Porter's typology. Given the findings, we call for further empirical validation of competing typologies to revitalize research on generic strategies.

引用

页码：75 / 83

页数：9

共 26 条

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