EFFECTIVE DECISION AIDS IN MARKETING

被引：3

作者：

WENSLEY, JRC ^{[1
]}

机构：

[1] LONDON GRAD SCH BUSINESS STUDIES, LONDON, ENGLAND

来源：

关键词：

D O I：

10.1108/EUM0000000005006

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：62 / 71

页数：10

共 11 条

[1]

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[2]

CLAYCAMP HJ, 1968, APPLICATIONS SCI MAR

[3]

CORDEYHAYES M, 1974, IIASA RESEARCH R JUL

[4]

EHRENBERG ASC, 1969, J MARKETING RESEARCH, V11

[5]

FISHER RW, 1974, MANAGEMENT DECISION, V12

[6]

LAVINGTON MR, 1970, ORQ MAR, P25

[7]

LINDBLOM CE, 1959, PUBLIC ADMINISTRATIO, V19

[8] MODELS AND MANAGERS - CONCEPT OF A DECISION CALCULUS [J].

LITTLE, JDC .

MANAGEMENT SCIENCE SERIES B-APPLICATION, 1970, 16 (08) :B466-B485

[9]

MONTGOMERY DB, 1973, J CONTEMPORARY B AUT

[10]

WESTWOOD D, 1974, EUROPEAN RESEARCH, V2