AUTOMOBILE STYLING AS A SHIFT VARIABLE - AN INVESTIGATION BY FIRM AND BY INDUSTRY

被引：23

作者：

HOFFER, GE

REILLY, RJ

机构：

来源：

关键词：

D O I：

10.1080/00036848400000038

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：291 / 297

页数：7

共 7 条

[1]

CRAFTON SM, 1981, ECON INQ, V19, P694

[2]

MENDENHALL W, 1974, STATISTICS MANAGEMEN

[3] STYLE CHANGE COSTS AS A MARKET WEAPON [J].

MENGE, JA .

REILLY, RJ ;

HOFFER, GE .

[5] DOES AUTOMOBILE STYLE CHANGE PAYOFF [J].

SHERMAN, R ;

HOFFER, G .

[6]

1981, AUTOMOTIVE NEWS 1109, P12

[7]

1954, AUTOMOTIVE NEWS MARK