RECALL AND RECOGNITION PERFORMANCE FOR UMBRELLA PRINT ADVERTISEMENTS

被引：17

作者：

LEIGH, JH

机构：

来源：

JOURNAL OF ADVERTISING | 1984年 / 13卷 / 04期

关键词：

D O I：

10.1080/00913367.1984.10672912

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：5 / &

共 44 条

[1] RECALL OF PREVIOUSLY UNRECALLABLE INFORMATION FOLLOWING A SHIFT IN PERSPECTIVE [J].

ANDERSON, RC ;

PICHERT, JW .

JOURNAL OF VERBAL LEARNING AND VERBAL BEHAVIOR, 1978, 17 (01) :1-12

[2]

Berlyne D.E., 1960, CONFLICT AROUSAL CUR, DOI DOI 10.1037/11164-000

[3]

BETTMAN JR, 1979, INFORMATION PROCESSI

[4] WHAT MAKES A BRAND NAME FAMILIAR [J].

BOGART, L ;

LEHMAN, C .

JOURNAL OF MARKETING RESEARCH, 1973, 10 (01) :17-22

[5]

Brown J., 1976, RECALL RECOGNITION, P1

[6]

BURNKRANT RE, 1983, INFORMATION PROCESSI, P43

[7] DESIGNING RESEARCH FOR APPLICATION [J].

CALDER, BJ ;

PHILLIPS, LW ;

TYBOUT, AM .

JOURNAL OF CONSUMER RESEARCH, 1981, 8 (02) :197-207

[8] PREDICTION OF NEW PRODUCT PERFORMANCE - ANALYTICAL APPROACH [J].

CLAYCAMP, HJ ;

LIDDY, LE .

JOURNAL OF MARKETING RESEARCH, 1969, 6 (04) :414-420

[9] THE INFORMATION-PROCESSING OF PICTURES IN PRINT ADVERTISEMENTS [J].

EDELL, JA ;

STAELIN, R .

JOURNAL OF CONSUMER RESEARCH, 1983, 10 (01) :45-61

[10]

GRAY R, 1981, ADVERTISING AGE 0914, P118

← 1 2 3 4 5 →