PORTRAYAL OF MEN AND WOMEN IN AMERICAN TELEVISION COMMERCIALS

被引：152

作者：

MCARTHUR, LZ ^{[1
]}

RESKO, BG ^{[1
]}

机构：

[1] BRANDEIS UNIV,DEPT PSYCHOL,WALTHAM,MA 02154

来源：

JOURNAL OF SOCIAL PSYCHOLOGY | 1975年 / 97卷 / 02期

关键词：

D O I：

10.1080/00224545.1975.9923340

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

引用

页码：209 / 220

页数：12

共 13 条

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[10]

MURRAY JP, 1972, TELEVISION SOCIAL LE, V2

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