PRODUCT ELIMINATION - PRACTICES, POLICIES, AND ETHICS

被引:20
作者
HISE, RT
MCGINNIS, MA
机构
[1] VIRGINIA COMM UNIV,SCH BUSINESS,RICHMOND,VA 23220
[2] SHIPPENSBURG STATE COLL,SHIPPENSBURG,PA 17257
关键词
D O I
10.1016/0007-6813(75)90049-X
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:25 / 32
页数:8
相关论文
共 4 条
[1]  
Clayton H. L., 1966, MANAGEMENT ACCOUNTIN, P17
[2]  
HAMMELMAN PW, 1972, J MARKETING APR, P20
[3]  
KOTLER P, 1965, HARVARD BUSINES MAR, P109
[4]  
SMITH DC, 1962, MANAGEMENT REV OCT, P10